LARATO is a consultancy practice expert in helping buyers and sellers of ICT to accelerate commercial growth.
LATEST FEATURES
Cloud futures FEATURED ARTICLE: Discover four key changes in the future landscape. Read the article...
Selling cloud services FEATURED ARTICLE: Cloud fundamentally changes the B2B sale. Find out how...
Marketing cloud services FEATURED ARTICLE: Find out more about marketing cloud services for competitive edge in an increasingly crowded marketplace. Read the article...
User experience FEATURED ARTICLE: People often refer to cloud computing as utility computing. The same will never be true for user experience in the cloud. Read the article...
Move on from the fluff FEATURED VIDEO: Move past the hype about cloud adoption rates and focus on the content of what buyers want. Watch the interview...
Re-invention of the reseller FEATURED ARTICLE: The cloud is forcing change across the Communications and IT reseller channels. Explore what this could mean for you.
Choose the right cloud FEATURED ARTICLE: Organisations want clear advice on how to identify the right business and financial benefits for them from cloud. Find out more about how to choose the right cloud service for your organisation...
Why LARATOWe create and implement successful commercial strategies for buyers and suppliers of converging communications.
The Technology, Media and Telecommunications markets are moving through an inflection point. The old ways of transacting business are dissolving and giving way to the new. We help businesses to take advantage of this. In practice, this means service providers increase revenues and buyers achieve greater value for money.
Who we've helpedOur clients are market leading innovators.
They want more market share.
We help them to get it.
We work with some of the most innovative Technology, Media and Telecommunications companies. We help them to...
- Create market beating competitive differentiation,
- Move to consultative selling,
- Implement their differentiation strategies across their go-to-market activities,
- Strengthen value-based relationships with their clients.
LARATO'S INSIGHTSInsights into what steps to take today in order to generate more business tomorrow.
Real thought leadership that creates value.
Our work takes us all around the converging communications and IT markets. We advise suppliers, buyers, investors and analysts. All of this activity gives us a unique view of the market. You can benefit from this through our Briefings programme.
INSIGHTS BRIEFINGSStructured workshops
Enterprises are changing the way they use IT and Communications. Buying decisions have moved to board level. Contract sizes have shrunk. Contract numbers have grown. These changes present tough challenges for buyer and supplier. Our INSIGHTS BRIEFINGS deliver practical guidance on what the changes in IT, Communications, Cloud Computing and Outsourcing really mean for the way your company makes money.
...a stand-out solution that makes sense and that we could not achieve on our own...Marketing Director, UK Hosted Communications Provider